Shruthi

Please provide a brief overview of your product/ service.

Wikka literally translates to pure magic. Sensing the need for products that are not chemically altered or infused with harmful additives, we have crafted a whole line of Wikka Potions. Made in the foothills of the Himalayas these natural wellness products are pure magic for the mind, body and soul. Wikka ensures that the healing powers of essential oils and extracts are harnessed to the maximum. These products guarantee consistency in Purity and Efficacy.

We at Wikka, with our expertise in aromatherapy, have amalgamated the ancient knowledge and our rich family wisdom with the modern virtues of aromatherapy to constantly evolve and provide the magical effect of these potions in your contemporary surroundings.

 

From software engineering to formulating a range of aromatherapy products. How did that happen?

I got married in the Royal family of Nehtaur, Distt Bijnor U.P. who own large Mango plantations and aromatic plantations there. It was in one of those visits to our aromatic plantation farms that inspired me to study about essential oils and eventually Aromatherapy. After completing my studies from London, I started my practice of healing with aromatherapy. The results of my blends on my clients were so effective that they in fact pushed me into launching my own range of personal care products.

 

What all challenges did you face and what were your strategies to them?

The biggest challenge is the availability of pure essential oils. This industry is very susceptible to adulteration of essential oils. In aromatherapy pure essential oils are important for giving the desired therapeutic benefits of this alternate from of healing. Adulterated essential oils will not give you the same effect and this a major reason people’s trust on aromatherapy fades.

Since all essential oils do not grow in one region, so apart from our own aromatic plantations we have tied up with direct producers of other essential oils to source these essential oils in the purest form.

 

How has your journey been so far, any plans for expansion?

Our journey so far has been good and people have warmly accepted our products. They have found what a truly natural aromatherapy product feels like as it is evident from their feedbacks.

We have got a good offline and online outreach and Wikka should be present in around 15 metro and Tier I cities in an years time.

 

What inspired you to build the above product/ service?

My visits to the aromatic plantations and the positive result of essential oils in healing a person inspired me to study and build these products based on the true principles of aromatherapy.

 

What are some common beauty mistakes you have seen people make?

One should keep changing the products according to the season. Avoid scrubbing your skin too often as you will expose the tender skin underneath. Scrubbing once a week is good enough according to your skin type. Moisturize your skin immediately after washing your face or bathing to lock in the moisture. Don’t wait to use the moisturizer till the skin dries off.

 

What piece of advice would you like to give to the aspiring youth who wish to pursue their dream of becoming an entrepreneur?

The secret to success in the wellness and beauty industry is to be authentic, full of passion and be honest to your consumers. The consumer of today is very intelligent, well read, well travelled and conscious. People nowadays know what is beneficial for them. They know clearly what they need. So be honest with yourself and with your customers.

 

According to you, what are the top three essential skills needed to be a successful entrepreneur?

Strong work ethics , Passion and Determination towards your goal are main three essential skills to become a successful entrepreneur.

 

How do you manage the work-life balance?

Being a working mother and wife it seems difficult to bring everything in flow but that again depends upon your passion towards work . which always encourage you and refresh you time to time . So thankfully life is nicely balanced .

 

What are your views and opinions towards the ambiguous need to promote women entrepreneurship and women empowerment in India?

I feel there is a precise need to promote women entrepreneurship and women empowerment in India. Women have the creativity, the ideas and passion to become a successful entrepreneur. You can visibly see nowadays how many women are coming out in different facets of life and showcasing their talent and also successfully. We need more women to come out and empower not only their organization but India as well. If you obey all the rules, you will miss all the fun.

 

Share any one habit which you think makes you more productive.

I am always eager and willing to learn new things. I try and keep myself abreast of latest developments in my field so that I can give the best to my clients.

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