Success Stories:
Her Story Her Way

An ambitious, hardworking, and task-driven individual who is self-motivated to manage her responsibilities to completion while delivering value and quality. Bistriti Poddar has an authentic vision, energy and tenacity to move forward with projects and initiatives that she is passionate about. Possessing strong communication, time management, leadership, and negotiation skills, she can be effective participating on and leading teams, as well as interfacing with customers and upper management.

A writer and a editorial manager with more than 6 years of experience (very nearly 3 years with FATbit too), Bistriti comprehends the need to share one's idea, and knows how to showcase it to upgrade the excellence of it. Within a short span of time, it has attained huge buzz.  

Introduction: Tell us about yourself and your background.

“I have been in the content industry for over 6 years and love to constantly break through my comfort zones. I live on the other side of fear”

Tell us about the company you have set up – when did you set it up, what services do you provide?

Paperless Postcards, founded in January 2016, is a platform for simple, powerful and thought-provoking ‘conversations/dialogues’ between he/she that spawn moments of deep thought and self-reflection. Conversations that tickle, amuse, and inspire.

The packaging of these stirring conversations into postcards makes it visually attractive and easy to consume. All this has led to high (organic) engagement and reach on the page which is overwhelming.

Few words, lot of heart, Paperless Postcards is a brand that creates a distinct pedigree for creative consumers and intends to create an archive of experience, experience of better content, nostalgia, and exclusivity. The page is accessible to aspiring writers as well.

Why did you set up the company? / What drove you to become an Entrepreneur?

I have always believed in positive disruption. Searching for change, responding to it, and exploiting it as an opportunity excites me. It was time for netizens or millenials to experience better content that had a lot more impact and value addition. For me, it was time to turn a dream into reality. Hence, Paperless Postcards.

What has been your biggest challenge in achieving your success?

Building a premium audience base and sourcing original nonfiction conversations that could invoke positive change in relationships, society, mindset or lifestyle! I felt responsible to shape this change!

Please share your future goals?

I like to talk about results and not the nuts and bolts. I’d rather go get my future goals executed and then share my story again.

Who has been your biggest inspiration?


Did you face any financial challenges whilst Paperless Postcards

Definitely! Paperless Postcards is an initiative that’s entirely bootstrapped and apparently I don’t have a goldmine.

What are your views and opinions towards the ambiguous need to promote women entrepreneurship and women empowerment in India?

  1. The real empowerment for any woman is having unshakeable self-belief!
  2. No woman should wait for a validation!
  3. A determined and confident woman is lethal. Be so good in whatever you’re doing that they can’t ignore you!

Words for IWIL.

The country needs more such institutions like IWIL that works selflessly to uplift women. It feels great when someone comes and says “Ladies, the curtain is up and the stage is yours, you’re on”! Kudos to the entire team of IWIL!