Her Story
I am a Fashion Design graduate from NIFT. The fashion industry is the second largest polluting industry in the world. Having always been an eco-conscious person, I wanted to provide a sustainable solution. This led to the birth of Ewoke, a house of conscious clothing. Ewoke stands for environmentally woke. We design clothes for women using fabrics like Hemp, Recycled Polyester and Tencel which help us save over 2500litres of water as compared to cotton per kg of fiber. Every step of the supply chain is thoughtfully designed to ensure end to end sustainability. Soon after the launch of the brand, the world was hit by Covid. Very early into the lockdown, we realised the shortage of face masks and started working to produce them to donate to the frontline forces in the Police Force. Our efforts were noted by The Hindustan Times, The TOI and other major publications to inspire others to contribute in a time of uncertainty. We have gradually expanded sales of our apparel and accessory category with ecommerce platforms like Nykaa Fashion, 6DegreeStore and Eco-Fashion Labels, a global ecommerce platform. 3 Selected by the UNWomen for The Industry Disruptor Mentorship and Incubation Program. Also recognised under the Woman Hero Greenpreneurs by MyVerduraCare. We have also been featured in various media publications such as The Times of India, The Hindustan Times, Startup Stories and Wow Magazine for our work in the field of sustainability.
