Success Stories:
Her Story Her Way

A little bit about the Founder of Funcart-India’s largest online store for party supplies.
A commerce graduate from Jesus & Mary College Delhi University, I did my post-graduation in Retail Management from NIFT New Delhi and studied further at Harvard University for a specialization course in Strategic Management & International Business. I was working in the exports line for 4 years before starting this venture into party supplies.  

Idea behind the inception of the thoughtful online platform Funcart.
The idea of party supplies business came to my mind was when I had to organize parties and realized that Mom & Pop stores were selling stuff at exorbitant prices. Parties need to be done for enjoyment, without burning a hole in the pocket. What better way of seeing and deciding the stuff with your loved ones at the click of a mouse. With no hassles of taking your kids to the stores or running around the country side for your bridal shower or baby shower Funcart was a brilliant idea to setup. So in the year 2014, I started with my market research and by March 2015 I established a sorted online store to make ones party idea realistic. All party supplies could now be bought sitting at home or surfing through mobile at  

How has been your journey been so far? Also, please share your future goals?
The journey so far has been nothing less of exceptional and overwhelming. The web store has immense success and the chances of expanding into more selective party avenues and event planning is on the charts for the future.  

A management graduate from Harvard University was entrepreneurship always on the mind or just happened with time?
Entrepreneurship was always a dream to set foot into and pursue, how and when was never decided at first but it sure was a dream that had to be followed and succeed in.

What are your views on the thought, that in India as compared to male counterparts, it’s harder and more struggling for females to make a mark professionally?
No, luckily women do prove their worth and in no way do they falter in setting a benchmark that not everyone can easily match up to. Women these days are giving a hard time to men as they excel at everything they put their hearts into and outshine the men folk at every step be it a running business or working 9 to 5.  

What piece of advice would you like to give to the aspiring youth who wish to pursue their dream of becoming an entrepreneur?
Never ever let anyone take away the spark in you. Dreams are meant to be dreamt and taken out of those blurry clouds to pursue, whether one succeeds or not is irrelevant- the goal is to live and not regret.  

According to you, what are the top three essential skills needed to be a successful entrepreneur?
Hard Work, Level of Commitment and Self Appreciation. No one will value you if you yourself undermine your worth.  

How do you manage the work-life balance?
Every woman has a special aptitude I feel to multitask and that is what I do too. I manage work and life as I create the balance by not carrying the work load home. I work hard and enjoy my life equally. A distinct line between work and home can set life with amazing hues of happiness and contentment.  

What are your views and opinions towards the ambiguous need to promote women entrepreneurship and women empowerment in India?
Men and women nowadays head shoulder to shoulder so why lack in giving them equal rights and the same education. Providing freedom and education can turn a whole new leaf for women entrepreneurship and the role they play in society.  

Something for IWIL  A much needed organization that not only encourages women to think big but also works towards uplifting lives and spirits.