EASYFix as a concept was born in March 2011, but it started its operations in July 2011. Our model has evolved beautifully like a fine whiskey over last these years. We feel delighted to posses the 1st mover advantage in the industry along with largest network of servicemen in the country. From a servicemen on payrol model; to a servicemen working as freelancers; to a mix of both; to Rs 100 per hour model; to many candidates. We have made several changes to the way we work. We have learnt from our experiences and enjoyed the positive effects of being the only company nationally present for its on call repair services.
Enlighten us about Easyfix.in and its vision? This idea of EASYFix was born out of personal needs. Being a working woman it was a task to take out time to find someone to repair a broken tap or flush. And wasting whatever little valuable time waiting for an unprofessional technician never reaching on time. Moreover living alone in the city there was always an issue of safety. With all these concerns in mind, it led me to think of a concept that bridged the gap. Dwelling on the issue it struck to me that if there can be a cab on call then there definitely can be for a plumber or electrician. Pan India expansion and to become biggest employer of blue collar services is our vision.
How would you define your 'one-call-maintenance' strategy and how you keep your network flawless? Share the role of technology here. Our customers include corporates and households. On one hand Customers get hassle free services without wasting time, after service warranty and safety is guaranteed for every customer. Commercial places require maintenance services more frequently and for them it gets convenient to get one point of reliable contact who is always reachable and available on promised time. The Business model is very transparent. We have multiple rounds as a part of our HR policy. We have a comprehensive round of interview, followed by a screening by our team leaders. All our technicians undergo proper police verification and a training course for dealing with the customer. Our customers call in with their problems, based on their problem we send in the right technician, as per the customer’s convenience. We charge Rs. 250 as a basic visiting charge (adjustable with the work). These processes along with strong technology at the backend has facilitated us in working with such a large feet of street network.
With Indian people still majorly depending on local labours, how do you frame your marketing tactics to shift this mindset? Our customer is someone who is looking for quality and hassle free services of a plumber, electrician or carpenter. Our prices are competitive and making it an easy choice for our customer to decide; EASYFix vs local player. Many times servicemen from local market tend to quote a lower price as he wants to get the work. But we at EASYFix do not compromise on quality of work for the sake of taking a work. We do not undertake work where we are expected to deliver lower than our quality standards, and hence not the lowest quotation is given but a genuine quotation is given to the customer The customer is charged on the basis of the rate card and is provided a receipt for the same.
Where do you see internet technologies and market in next few years and what are your plans to stay ahead and maintain your leadership? Success formula is to deliver excellence in what our stakeholders (customers and employees) have been looking for since a long time now. All consumers today look for a professional, quick, safe and convenient services today on the other hand the local serviceman are no more on daily wages they have financial stability they get to work in a respectable environment, where they enjoy the benefits of PF, pension insurance, Diwali celebration in office etc. Moreover, working on high volumes and keeping low margins will be our strategy to keep our service cost effective, for our customers and in order to maintain our leadership as well.
How would you justify the uniqueness of your business? EASYFix as a concept was born in March 2011, but it started its operations in July 2011. Our model has evolved beautifully like a fine whiskey over last these years. We feel delighted to posses the 1st mover advantage in the industry along with largest network of servicemen in the country. From a servicemen on payrol model; to a servicemen working as freelancers; to a mix of both; to Rs 100 per hour model; to many candidates. We have made several changes to the way we work. We have learnt from our experiences and enjoyed the positive effects of being the only company nationally present for its on call repair services.
