Success Stories:
Her Story Her Way

When Shikha Sinha moved from Delhi to Bengaluru after her wedding in January 2014, she struggled for a year to find good stitching service providers, she took it upon herself to use technology and start her own e-tailoring services. is India’s first e- tailoring website for one stop solution for all kind of stitching works. In an interview with IWIL , Shikha speaks her heart out on her favourite subject i.e. her work of course.

Please provide a brief overview of your product/ service. is a young and vibrant company that aims at providing hassle free and enjoyable professional tailoring experience at doorstep.

Our Tag Line: Now no need to travel to a boutique, let the boutique come to your doorstep.

Services: Women & kids Wear Stitching Services

How we work: Visit to book an stitch online à Select the services which you want to avail (like Salwar Suit Stitching, Blouse Stitching, Lehenga Stitching, Kids Wear Stitching etc) and then select your best preferred availability (date and time) –> As per your preferred date and time, a fabstitch representative will visit your doorstep for the measurement and fabric pick up à We take 8 days for the stitching à On 8th Day it will be deliver to customers place again.

Business Line: Online Stitching/Tailoring Services

What all challenges did you face and what were your strategies to them?

  1. Good tailors are really shortened in market, and this is a big challenge.
  2. Also as this is a door to door service so getting a person who can visit to the customers place for measurement and fabric pick up is a big fight.
  3. In our business, a fabstitch representative is directly interacting with the customer, so the initial issues were to train then ethically and professionally

We always discuss with tailors in detail if they have any personal or professional issue. We always ask them to balance both personal and professional life. We always train them how to talk to a customer.
Now we have 70% overcome the challenges and our USP is

  1. Quality Services
  2. Pick up on Time
  3. Delivery on Time

How has your journey been so far, any plans for expansion?
I started it with an initial budget of INR 10,000. During the initial days it was really tough to get in touch with the customers asking for stitching services which is online, many issues we faced with includes searching for the best boutiques in the city. In our business, a fabstitch representative is directly interacting with the customer, so the initial issues were to train then ethically and professionally. But now they all are in shape up where almost issues are cleared and we are running this venture with a tie up of several boutiques across Bangalore and also we have started our own stitching studio warehouse.
We are in talks to expand it to several cities like Pune, Hyderabad etc.

What inspired you to build the above product/ service?
I moved from Delhi to Bangalore after my marriage in 2014, after few months I started looking out for a boutique near to my area (Malleshpalya) where I can get my clothes stitched. I found one, which was very near to my place and placed my first order as Salwar. After several calls/personally visit to the boutique finally the day came when I got my stitched cloth, and it didn’t meet the expectation as expected. This routine was continued for the nearly 8-10 months. Finally I got an idea to start to my own venture where I can give the professional touch to tailoring services. It was Jan 21st 2015 and the day when fabstitch was born.

What piece of advice would you like to give to the aspiring youth who wish to pursue their dream of becoming an entrepreneur
Always dream, think big, and don’t wait for the right time to come, because each moment is the right moment, so jump and jump high. Being an entrepreneur you will never fail in fact daily there are plenty of things to learn.

According to you, what are the top three essential skills needed to be a successful entrepreneur?

  1. Confidence to take calculated risk
  2. Smart thinker
  3. Dedication and love your job

How do you manage the work-life balance?

  1. Don’t take email to bed
  2. Schedule time for your family and friends and activities that help you recharge
  3. Do some Yoga or daily exercise
  4. Set goal, plan and prioritize
  5. Praise yourself whenever you achieved your goal

What are your views and opinions towards the ambiguous need to promote women entrepreneurship and women empowerment in India?

  1. Education: In comparison to 82.14% of adult educated men, only 65.46% of adult literate women are there in India
  2. Safety and Health
  3. Govt Policies and Schemas: Thanks to the government who has introduced policies and schemes for Women Entrepreneurs in India, every woman should know about this.

Share any one habit which you think makes you more productive.
I love my job